Key Takeaways

• Vietnam’s textile exports increased by 1.7% in H1 2026.
• The growth signifies potential opportunities for B2B lingerie exporters.
• Southeast Asia’s garment industry is on an upward trend.
• Demand for quality lingerie in ASEAN continues to rise.
• Key cities like Jakarta and Surabaya are emerging markets.

Vietnam’s Textile Sector: An Overview

Vietnam is experiencing a gradual yet steady growth in its textile and garment export sector. According to recent statistics, the country reported a 1.7% increase in textile exports during the first half of 2026. This growth is noteworthy as it indicates resilience in a fluctuating global market. As the world navigates post-pandemic recovery, the Vietnamese textile industry is adapting to new demands, including a significant increase in the demand for lingerie and intimate apparel.

The rise in Vietnam's textile exports is particularly significant for B2B businesses looking to enter or expand in the lingerie market. The country’s competitive manufacturing capabilities, coupled with its strategic geographic location in Southeast Asia, position it as a key player in the garment industry.

Opportunities in the Lingerie Market

The lingerie market within the ASEAN region is witnessing a surge in both demand and competition. The 1.7% growth in textile exports underscores an increasing market interest, particularly from countries such as Indonesia. With cities like Jakarta, Surabaya, and Bali emerging as hotspots for fashion, businesses looking to capitalize on the lingerie segment stand to benefit immensely.

Market segmentation indicates a growing consumer preference for high-quality, affordable lingerie, creating a ripe opportunity for B2B exporters. Industry stakeholders must adapt to these evolving consumer needs, focusing on sustainable practices and innovative designs that resonate with modern-day shoppers.

Trends Influencing the Lingerie Market

Several trends are shaping the lingerie landscape in Southeast Asia:

• Sustainable Fabrics: Increasingly, consumers are seeking eco-friendly lingerie options, pushing manufacturers to adopt sustainable practices.
• Online Sales Channels: The rise of e-commerce has transformed how lingerie is marketed and sold, making Premier League online platforms essential for reaching a broader audience.
• Customization: There is a growing demand for customized products, allowing consumers to have a unique lingerie experience.

The Path Ahead for Lingerie Exporters

As the textile industry in Vietnam continues to grow, the lingerie sector must focus on strategic planning and marketing initiatives to harness this upward trend. Companies should consider collaborations with local designers and influencers to enhance their market presence and brand visibility in key locations such as Jakarta and Bali. Additionally, leveraging online platforms can facilitate meaningful connections with consumers, ultimately leading to increased sales.

Furthermore, attending industry trade shows and expos can provide valuable networking opportunities and insights into market trends. As the ASEAN market evolves, staying informed about shifts in consumer preferences and competitive dynamics will be crucial for sustained growth in the lingerie business.

Conclusion

The modest increase of 1.7% in Vietnam’s textile exports during the first half of 2026 highlights significant opportunities for B2B lingerie exporters. By capitalizing on emerging trends and adapting to market demands, businesses can thrive in this competitive landscape. As the ASEAN market continues to grow, now is the time for lingerie brands to establish their presence and innovate in their offerings.

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